Effective Date: 08/07/2026

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1. Introduction

Alaska Boat Brokers, Inc. (“Alaska Boat Brokers,” “ABB,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit alaskaboatbrokers.com, use the Private Seller Marketplace, submit a vessel or other item for listing, contact a seller, submit an inquiry, communicate with us, make a payment, or otherwise use our website and related services (collectively, the “Site”).

By using the Site, you acknowledge the practices described in this Privacy Policy.

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2. Information We Collect

We may collect information directly from you, automatically when you use the Site, and from third-party service providers.

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a. Personal Information

Information you voluntarily provide may include:

• Name

• Email address

• Telephone number

• Mailing or billing address

• Account information

• Information submitted through contact forms or inquiries

• Communications with Alaska Boat Brokers

• Other information you voluntarily provide

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b. Private Seller Marketplace Information

If you submit a vessel or other item for listing through the Private Seller Marketplace, we may collect information including:

• Seller name and contact information

• Vessel, trailer, or marine item information

• Make, model, year, dimensions, specifications, engine information, hours, condition, price, and location

• Title, registration, ownership, lien, or documentation information

• Photographs, videos, descriptions, and other listing content

• Payment and renewal information

• Communications relating to your listing

• Records of your acceptance of the applicable Private Seller Marketplace Listing Agreement and Disclaimer

Certain information submitted for a marketplace listing may be displayed publicly as part of the listing.

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c. Buyer Inquiry Information

When a buyer contacts or requests information about a Private Seller Marketplace listing, we may collect:

• Name

• Email address

• Telephone number

• Inquiry details

• Communications or messages submitted through the Site

• Information relating to the listing being contacted

• Records of acknowledgment of the applicable Buyer Disclosure and Acknowledgment

Information submitted by a buyer in connection with a private seller listing may be provided to the seller so that the buyer and seller can communicate directly.

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d. Transaction and Payment Information

If you purchase a listing or other service, we or our payment service providers may collect billing and payment-related information necessary to process the transaction.

ABB generally does not directly store complete credit or debit card numbers. Payment information may be processed and retained by third-party payment processors in accordance with their own privacy policies and security practices.

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e. Automatically Collected Information

When you access the Site, we or our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Referring website

• Pages viewed

• Dates and times of access

• General geographic information

• Website interactions

• Cookie and tracking identifiers

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f. Agreement and Acceptance Records

We may retain records relating to your acceptance of agreements, disclosures, policies, or marketplace terms.

These records may include the date and time of acceptance, IP address, user or transaction information, and the version of the applicable agreement or policy presented at the time.

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3. How We Use Your Information

We may use information collected through the Site to:

• Operate and maintain the Site

• Create, review, publish, manage, renew, suspend, or remove marketplace listings

• Process listing fees and other transactions

• Communicate with sellers, buyers, customers, and website users

• Route buyer inquiries to private sellers

• Provide customer service

• Send listing, account, payment, renewal, or transaction-related communications

• Send renewal pricing notices

• Detect, investigate, or prevent fraud, misuse, unlawful activity, or violations of our policies

• Maintain records relating to listings, inquiries, transactions, and agreement acceptance

• Improve the Site and user experience

• Analyze website traffic, usage patterns, and marketing performance

• Promote listings or ABB services through the Site, email, social media, or advertising

• Comply with legal, regulatory, accounting, tax, and recordkeeping obligations

• Protect the rights, property, safety, and legitimate interests of ABB, its users, and others

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4. Public Marketplace Information

Private Seller Marketplace listings are intended for public viewing.

Information submitted for publication, including vessel descriptions, photographs, videos, pricing, location information, and seller-selected contact information, may be publicly accessible through the Site.

Sellers should not submit information for public display that they do not want made publicly available.

ABB may also use publicly displayed listing content to market or promote the listing or the Private Seller Marketplace through email, social media, advertising, or other marketing channels.

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5. How We Share Information

We may disclose information in the following circumstances:

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a. Marketplace Sellers and Buyers

When a buyer submits an inquiry regarding a private seller listing, we may share the buyer’s submitted contact and inquiry information with the seller.

Information submitted by sellers for publication may be displayed publicly to prospective buyers.

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b. Service Providers

We may share information with third parties that provide services on our behalf, including:

• Website hosting

• Payment processing

• Email and text messaging services

• Customer relationship management systems

• Analytics

• Advertising and marketing

• Data storage

• Fraud prevention

• Customer support

• Professional advisors

These providers receive information only as reasonably necessary to perform services for ABB.

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c. Legal Requirements and Protection of Rights

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with law, regulation, subpoena, court order, or other legal process

• Respond to lawful governmental requests

• Investigate suspected fraud or unlawful conduct

• Enforce our agreements and policies

• Protect ABB, our users, or third parties from harm, liability, or misuse

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d. Business Transfers

Information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, or other business transaction involving ABB.

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6. Cookies, Analytics, and Tracking Technologies

We may use cookies, pixels, web beacons, analytics tools, and similar technologies to operate the Site, understand usage, improve performance, measure advertising effectiveness, and support marketing activities.

Third-party analytics or advertising providers may collect information about your interaction with the Site in accordance with their own privacy policies.

Where applicable, additional information regarding cookies and tracking technologies may be provided through our Cookie Policy or cookie consent tools.

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7. Communications

We may use information you provide to send transactional or service-related communications regarding listings, inquiries, payments, renewals, accounts, or other interactions with ABB.

Where you provide appropriate consent, we may also send marketing communications by email or text message.

You may opt out of marketing communications as described in the applicable message. Opting out of marketing communications does not prevent ABB from sending necessary transactional or service-related communications.

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8. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Provide our services

• Maintain listing and transaction records

• Document acceptance of agreements and disclosures

• Resolve disputes

• Prevent fraud

• Process payments or chargebacks

• Meet accounting, tax, insurance, or legal obligations

• Protect ABB’s legitimate business interests

Retention periods may vary depending on the nature of the information and the reason it was collected.

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9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. Users provide information electronically at their own risk.

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10. Third-Party Websites and Services

The Site may contain links to third-party websites, services, payment processors, transportation providers, financing services, or other resources not controlled by ABB.

ABB is not responsible for the privacy, security, content, or practices of third parties.

Users should review the privacy policies and terms of any third-party service before providing information.

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11. Children’s Privacy

The Site and Private Seller Marketplace are not intended for children under the age of 13.

ABB does not knowingly collect personal information from children under 13. If we learn that personal information from a child under 13 has been collected, we will take reasonable steps to delete it.

 

12. Your Choices

Depending on your interaction with ABB and applicable law, you may contact us to request that we:

• Update or correct certain personal information

• Remove certain information

• Stop certain marketing communications

• Answer questions regarding information we maintain about you

Certain information may need to be retained for legal, accounting, fraud-prevention, transaction, or recordkeeping purposes.

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13. Changes to This Privacy Policy

ABB may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated effective date. Continued use of the Site after an updated Privacy Policy is posted constitutes acknowledgment of the revised policy to the extent permitted by law.

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14. Related Agreements and Policies

Use of the Site may also be subject to ABB’s Website Terms of Use.

Use of the Private Seller Marketplace may additionally be subject to the Private Seller Marketplace Listing Agreement and Disclaimer or the Private Seller Marketplace Buyer Disclosure and Acknowledgment, as applicable.

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15. Contact Us

If you have questions or comments regarding this Privacy Policy, please contact:

Alaska Boat Brokers, Inc.
Anchorage, Alaska
thehelm@alaskaboatbrokers.com
907-209-6136